MARKETING ARTICLES

Articles by Amy Christaldi (Marketing & Project Manager, EZSolution Corp.) Choosing the Right Keywords for Your Site Improve Your Sales with Email Optimizing Your Site for Maximum Search Engine Exposure

Articles by Jill Whalen (www.highrankings.com) Realistic SEO Expectations Even the best SEOs are not magicians. Learn how to set your expectations for success when hiring an SEO for your website. Common Sense Search Engine Optimization Like many things in life, creating great Web sites that rank high in the search engines is a matter of common sense. Learn why algorithm cracking schemes and cutting edge technology on your Web site can do more harm than good. Dispelling Some SEO Myths There are many search engine myths and bad SEO practices that never seem to go away. Read Jill Whalen's response to a reader of her newsletter, dispelling some of the most common SEO myths and practices. Link Popularity For years, "link popularity" and "Google PageRank" have been the talk of the town in the search engine optimization community. However, the definition of link popularity and how it differs from PageRank (PR), as well as how much effect these actually have on search engine rankings, is often misunderstood. Paying for Inclusion - PFI, PFP, PPC and Trusted Feed It seems that everywhere we turn these days in the search engine marketing world, we are constantly hearing the phrases pay-for-inclusion (PFI), pay-for-performance (PFP) and pay-per-click (PPC). Here is a quick primer to explain what each of those programs means.

Articles by Scottie Claiborne (Web Marketing Strategist, The Karcher Group) Google's Aging Delay for New Sites If you have a brand new site, stop driving yourself nuts wondering what you are doing wrong! Stop tweaking and changing things, trying to influence your rankings; until the site has been in the index a while, it doesn't seem to matter what you do to it. Digging Deeper into Search-Friendly Design - Interview w/ Shari Thurow - Part I One of the funniest things about my 5 Basic Rules of Web Design is that people think that they are so obvious, that it's quite silly of me to point them out. However, if these 5 rules are so obvious, then why aren't designers and search engine marketers following them? Digging Deeper into Search-Friendly Design - Interview w/ Shari Thurow - Part II A top search engine position is not the be-all-that-ends-all in search marketing. You have to get people to your site and convince them to take an action (subscribe, buy, enroll, register, etc.). Usability is a huge part of that equation. Understanding the SEO Industry: An Analogy to Offline Marketing One of the challenges facing any new industry is creating a demand for and an awareness of the industry in the mind of the consumer. Since many Website owners have only a general idea of what search engine optimization (SEO) is and how it works, I've come up with an analogy from another industry that makes it easier to understand. Links Are All About Reputation - An Interview w/ Mike Grehan Linking is a hot topic these days -- anyone with a Website and an interest in search engine traffic knows that you have to get some good incoming links in order to be found in the search engines. However, most people are a little lost when it comes to landing them. Making Sales on the Internet If you build a better company than the other guys you can come out ahead. With lots of unique and useful content and a design that appeals to your audience, you can rank well with a commercial site and build a good business while you're at it.

Articles by Jennifer Laycock (searchengineguide.com) Popular Search Marketing Myths Debunked With so much information being spread around the Internet via message boards, emails and articles, it's no wonder people are having a tough time sorting out myth from reality when it comes to search engines. This article lists some common search engine myths and facts.

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