PAY PER CLICK

What Is Pay Per Click?

Advantages to PPC

1. Instant Exposure for your business! Your website appears in the major search engines for the keywords YOU choose, in the position YOU choose. No hassles, no delays.
2. Fixed Budgeting - YOU choose how much you want to spend per month to get targeted traffic to your website.

3. Easy Setup - No complicated optimization is required. Simply choose your keywords, write a few ads and you're off and running.

PPC Pitfalls

Here are some pitfalls to watch out for:

1. Choosing the Wrong Keywords - if your keyword choices are too broad, they may get lots of untargeted traffic and put a big dent in your wallet with little or nothing to show for it. If your keyword choices are too specific, you may find that you don't get enough traffic to get adequate exposure.
2. Creating the Wrong Ad Copy - Your ads must grab the readers attention, speak to a specific audience, and convince people to click on them. They also must conform to the guidelines set by each PPC search engine. If you don't have experience writing ad copy, you may write ads that don't get as many clicks as you hoped for or don't get accepted by the search engine's editorial staff.
3. Failing to Track Your Ads - In order to know if your campaign is successful, you need to track your ads. Ideally you should track the number of clicks and the number of actions or sales you receive. Many first time PPC users fail to do this, so at the end of their campaign, they don't know if the ads really worked or not.
4. Failing to Carefully Monitor Bids - the PPC field is becoming more and more competitive every day. PPC advertisers that don't monitor their bids carefully can find themselves in costly bidding wars, or worse - completely invisible to their customers.

So how can you make the most of your PPC campaign, get the instant results you're after and avoid the pitfalls along the way?
Let the experienced marketing staff at EZSolution pave your way to success by using our PPC Consulting service to get a leg up on your competition.

How EZSolution Helps You ...

At EZSolution, we make PPC advertising easy by helping you with several key areas of the PPC process. The result? You drive more targeted traffic to your website, pay less per click and make more money on each campaign.

EZSolution currently works with the two largest PPC Search Engines on the Internet, Yahoo Search Marketing (formerly known as Overture) and Google Adwords. Together these two PPC engines offer exposure to nearly 85% of all search engine visitors, including vistors on Yahoo, MSN, Google, AOL, Altavista and many other popular sites.

To manage your PPC account in either Yahoo Search Marketing or Google Adwords, EZSolution charges a flat rate of $85 per hour.
This is in addition to the money you will spend at either Yahoo Search Marketing or Google Adwords for the clicks you receive on your ads.

Yahoo Search Marketing - PPC Marketing Plan - What's Included:

1. Keyword Selection - We will research keyword phrases before we begin your PPC campaign to ensure that you get targeted traffic for a reasonable price per click. We help you choose the best keywords to target in Yahoo's PPC engine by learning about your business and analyzing what searchers in your industry actually search for. We'll avoid general keywords that will deplete your budget too quickly and we'll find specific phrases that directly relate to your business.
2. Ad Copy - We know what it takes to get internet users to click your ads! Our writers will create enticing ad copy that gets the click from targeted visitors, while discouraging untargeted prospects or "tire kickers". We also understand Yahoo Marketing's unique and stringent rule system so you don't waste time submitting ads that get rejected by Yahoo's editorial staff.
3. Bid Monitoring - We use advanced bid management tools to ensure that you never pay too much per click, yet still retain an advantageous search engine position. We close bid gaps and keep your ads as visible as possible up to your maximum price per click. Proper bid management has been shown to save advertisers nearly 80% of their budget, giving you more targeted traffic for less.
4. Lead/Sales Tracking* - Proper tracking shows us which of your ads are bringing in revenue and which are draining your budget with little return. Using this information, we can modify your ads for better conversion, add new keyword terms and drop terms that are not performing well. (This service may not be available if you do not host your website with us.)
5. Detailed Reporting - EZSolution provides complete reporting each and every month, so you always know how much money you spent and how many clicks you received per keyword.

Initial setup of your account will take approximately one 1/2 hour per keyword phrase. We will write one ad for each keyword phrase.

Ongoing monthly maintenance will take approximately 10 minutes per month per keyword phrase.

Additional time will be required if you need us to write new ad copy, add additional keyword phrases, or frequently change your monthly budget or bids.

Google Adwords - PPC Marketing Plan - What's Included:

1. Keyword Selection - We will research keyword phrases before we begin your PPC campaign to ensure that you get targeted traffic for a reasonable price per click. We help you choose the best keywords to target in Google's PPC engine by learning about your business and analyzing what searchers in your industry actually search for. We'll avoid general keywords that will deplete your budget too quickly and we'll find specific phrases that directly relate to your business.
2. Ad Copy - We know what it takes to get internet users to click your ads! Our writers will create enticing ad copy that gets the click from targeted visitors, while discouraging untargeted prospects or "tire kickers". We also understand Google Adwords' unique and stringent rule system so you don't waste time submitting ads that get rejected by Google's editorial staff.
3. Ad Monitoring - Google's unique system determines the price you pay for each click based not only on the price you are willing to pay, but also based on the number of times your ad gets clicked compared to the number of times it is shown. If you fail to reach a certain click-thru ratio, your ads will be disabled. We will monitor your ads to be sure that they get enough click-thrus to maintain their positions.
4. Lead/Sales Tracking* - Proper tracking shows us which of your ads are bringing in revenue and which are draining your budget with little return. Using this information, we can modify your ads for better conversion, add new keyword terms and drop terms that are not performing well. (This service may not be available if you do not host your website with us.)
5. Detailed Reporting - EZSolution provides complete reporting each and every month, so you always know how much money you spent and how many clicks you received per keyword.

Initial setup of your account will take approximately one 1/2 hour per keyword phrase. We will write one ad for each keyword phrase.

Ongoing monthly maintenance will take approximately 10 minutes per month per keyword phrase.

Additional time will be required if you need us to write new ad copy, add additional keyword phrases, write additional ads per keyword phrase, or frequently change your monthly budget or bids.

* tracking of leads and sales not available for all websites. Website must be hosted on our server and meet certain other requirements for our tracking script to be effective. Click tracking is available on all websites.

PPC means instant exposure for your web site. Start reaping the benefits that only targeted, focused traffic can give you NOW with expert management of your PPC Campaign through EZSolution Marketing. Order today by calling us at (717) 291-4689!