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WEBSITE ARTICLES
6 Keys to a Profitable Website
When looking at successful websites, these are elements that your website should have.
- Design
The graphic design of your site is critical! Sharp graphics and good design principles will keep your Internet customer interested. Your website should be designed for your target audience. The site design should also reflect your overall company image. The design of the site should be clean and professional, and most importantly, visually fit into your overall marketing plan.
- Speed
In traditional marketing and advertising, speed is not an issue, but in Web Marketing, speed is as important as design. If your site is slow to appear, potential customers will switch to view someone else's site instead of waiting for yours. Make sure that all of your pages load fast.
- Navigation
Navigation is a key point that is often overlooked by even large companies. Your site needs to be user friendly and your visitor needs to see what categories are available at all times.
If your site appears to be a game of hide-and-go-seek, the joke is on you. Also, if someone has to click more than 3 times to find the information they are looking for, you have lost them.
Your site design should include a menu navigation bar on every page so the visitor can easily access designated pages of the site from his or her current page location.
The site should be designed to avoid excessive scrolling on individual pages. In E-commerce site development, navigation often makes the difference between turning a profit or losing money.
- Content
Good copy motivates your customer to action. Articulate your Unique Selling Proposition (USP) and turn your website into a sales machine.
Typically you have about 10 seconds to tell a visitor "what you do" when they land on your home page. Be clear and concise.
Your website content should be motivating and accurately reflect your business. The first step is to decide what you want visitors to know about your business.
Develop a site map. With each page of the site you should answer the question... Why should I buy from YOU instead of your competitors, even if it costs me more?... If you don't know, then chances are your target market doesn't either!
- Calls to Action
You need to ask your site visitor to take the next step. It could be:
- Buy Something
- Download Free Report
- Free Consultation
- Free Trial Offer
- Print Coupon
- Contest
- Newsletter Signup
But whatever you want them to do, you must ask them to do it.
- Marketing
Your Internet business, in some respects, is like opening a new location. If your customers or potential customers don't know you exist, they will not find you.
If they can't find you, they can't buy from you. There are many ways to drive customers to your site. Some of these include: traditional advertising, search engine marketing, link building, creating your own email lists, and sending emails.
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EZSolution Corp. - 111 Centerville Road - Lancaster, PA 17603
Phone: (717) 291-0370 - Fax: (717) 291-9434 - Email: info@ezsolution.com
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