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Twitter - Tweets... What did you say?
by Tom Malesic
In the Spring of 2009, I had the pleasure of speaking at a client's conference - (www.prea.com) . The topic was web design and marketing. I had been immersing myself in social media so I thought I would throw in a section at the end of my presentation about Twitter.
Well, after I starting talking about TWEETING, the entire room started to giggle (yes, the men too). I realized that I had a new stand up comedy act.
Although the words do make your conversations about Twitter more fun than the average marketing conversation, the principles are still the same... How will my business/organization use this new marketing media to our advantage and to make money?
What is Twitter?
Twitter is like a blog except you only have 140 characters to get your message across. You can use text and links to a website.
How do I use it?
1. Communicate with your customers.
For example, Authorize.net (a large credit card processor that many of our clients use) recently had an outage. This is a huge crisis for their customers. They used Twitter to post updates to their customers about what was going on and when they would be back up and running.
2. Reinforce your company and personal branding.
Most small businesses don't pay a lot of attention, if any, to the concept of branding. After all, isn't that just for Coke and Pepsi? Twitter and other social media give you the opportunity to create the "I'm an expert at... (this topic) campaign".
3. Sell products or services.
You can tweet about your products and services and then link to the appropriate section on your website.
Can I make money at it?
Yes, you can make money on Twitter. However, you will need a lot of people following your tweets. This will take a lot of time and focus to make this happen. My staff and I are actively working on our Twitter campaigns to make Twitter a source of revenue. I will keep you posted on this venture.
Join me on Twitter
I invite you to follow me on
Twitter at www.twitter.com/tommalesic
Learn More
If you would like more information about how you might use Twitter, call me 717.291.4689
Thanks - Tom
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