Last month's question -

Robin Hood, the legendary bandit made famous in English folklore, was referenced in a play by William Shakespeare. What was the name of the play?

b) Two Gentlemen of Verona

****************************

This month's question is:

As the Holidays approach, you can count on the chance to see the movie "It's A Wonderful Life" starring Jimmy Stewart. What is the name of the city where this story takes place?

a) Christmas City
b) Bedford Falls
c) Jackson City
d) Highland Park

Be the first to call (717) 291-4689 or e-mail Sue Worthing sue@ezsolution.com with the correct answer to win a $20 gift certificate to Isaacs Deli or Starbucks!

Facebook is everywhere and as a business owner you need to harness the power of Facebook to generate leads, build a relationship with your customers and turn them into raving fans. Let's look at what a Fan page can do for your business.

Send updates to people who matter and engage with your customers
People joining your Fan Page automatically receive your updates. These are people who trust you and your brand and are the ones who should be informed first of any updates to your business. A Fan Page facilitates this. You can send a one click update to all of the fans for your business.

A Fan Page offers a place for current and potential customers to engage with you. Fans receive your posts and updates in their news feed. Whenever a fan "likes" your Fan Page or engages with your content, the interaction is published in the fan's news feed and is available for all of their friends to read. This casts a wide net for your message with an implied recommendation from your fan.

This viral behavior can attract prospective customers to your Fan Page who wouldn't have been exposed to your brand previously and can result in an increase of traffic to your website or through your doors. It also provides top of mind awareness of your brand.

Fan Pages help you build a brand
One of the most important things to do when you start a business is to build a brand for yourself. A brand gives you an identity and builds confidence in the products and services that you are offering.

A Facebook Fan Page helps you build this brand image by allowing two way communications with current and prospective customers.

Flexibility
Facebook Fan Pages provide a lot of flexibility through apps or applications. You can run a contest, provide coupons and information or even set up a shopping cart on your Fan Page utilizing an app.

It shows that you are up-to-date.
Yes, that is right! You have to embrace the trends if you wish to gain acceptance. Social Media is the current trend. Facebook, Linked In, Twitter, Google+, YouTube, etc. are part of this changing trend and you have to be a part of it.

Get a quality link
Facebook pages are public and are accessible to anyone who searches the internet. This could mean getting a link back to your website from an established website, which helps your Google placement.

An alternate address for your business
An alternate address is always important. Assume your website goes down for a few hours. Your business will have an alternate address at your Facebook Fan Page so that people can find you.

There are many more reasons to be on Facebook, but the bottom line is that you have to be there with a Fan Page.

Our Done For You Facebook program puts you in control of your Facebook message. We will set up your custom Facebook Business page with three customized tabs. For less than $10.00 a day we will post to your Fan Page every day and engage with your Fans. For more information call Becky Konzelmann, our Social Media Manager at (717) 291-4689 or email her at becky@ezsolution.com.

Facebook is everywhere and as a business owner you need to harness the power of Facebook to generate leads, build a relationship with your customers and turn them into raving fans. Let's look at what a Fan page can do for your business.

Send updates to people who matter and engage with your customers
People joining your Fan Page automatically receive your updates. These are people who trust you and your brand and are the ones who should be informed first of any updates to your business. A Fan Page facilitates this. You can send a one click update to all of the fans for your business.

A Fan Page offers a place for current and potential customers to engage with you. Fans receive your posts and updates in their news feed. Whenever a fan "likes" your Fan Page or engages with your content, the interaction is published in the fan's news feed and is available for all of their friends to read. This casts a wide net for your message with an implied recommendation from your fan.

This viral behavior can attract prospective customers to your Fan Page who wouldn't have been exposed to your brand previously and can result in an increase of traffic to your website or through your doors. It also provides top of mind awareness of your brand.

Fan Pages help you build a brand
One of the most important things to do when you start a business is to build a brand for yourself. A brand gives you an identity and builds confidence in the products and services that you are offering.

A Facebook Fan Page helps you build this brand image by allowing two way communications with current and prospective customers.

Flexibility
Facebook Fan Pages provide a lot of flexibility through apps or applications. You can run a contest, provide coupons and information or even set up a shopping cart on your Fan Page utilizing an app.

It shows that you are up-to-date.
Yes, that is right! You have to embrace the trends if you wish to gain acceptance. Social Media is the current trend. Facebook, Linked In, Twitter, Google+, YouTube, etc. are part of this changing trend and you have to be a part of it.

Get a quality link
Facebook pages are public and are accessible to anyone who searches the internet. This could mean getting a link back to your website from an established website, which helps your Google placement.

An alternate address for your business
An alternate address is always important. Assume your website goes down for a few hours. Your business will have an alternate address at your Facebook Fan Page so that people can find you.

There are many more reasons to be on Facebook, but the bottom line is that you have to be there with a Fan Page.

Our Done For You Facebook program puts you in control of your Facebook message. We will set up your custom Facebook Business page with three customized tabs. For less than $10.00 a day we will post to your Fan Page every day and engage with your Fans. For more information call Becky Konzelmann, our Social Media Manager at (717) 291-4689 or email her at becky@ezsolution.com

-- Andy Rooney

Accurate Solutions
www.accuratesolutionsdc.com

Rohrer's Construction
www.rohrerconstructionpa.com

Tangles Salon
www.tangleslancaster.com

Absolute Computer Systems
www.acskenosha.com

1. Be concise and to the point. Read your e-mail to make sure it makes sense before sending to avoid e-mail "ping-pong."

2. Use proper spelling, grammar & punctuation. This is still a communication and a representation of YOU. Sloppy spelling and punctuation looks unprofessional.

3. Don't use e-mail to deliver bad or personal news. If you need to discuss a serious matter with someone, only use e-mail to request a face-to-face meeting or phone call, not to deliver the news.

4. Do not attach unnecessary files, especially large ones. Sending big files can cause someone's e-mail system to clog, shut down or crash. Instead, use www.yousendit.com for large documents.

5. Do not overuse the high priority option. Use it only when something is truly critical and time sensitive.

6. Do not write in CAPITALS - it's the equivalent of shouting.

7. Do not overuse "Reply to All." If you have a message for the sender that is not relevant to everyone else, make sure you only send it to that person.

8. Do not "CC" everyone when sending a broadcast to multiple people. Instead, use the bcc (blind carbon copy) to keep everyone's e-mail private.

9. Don't overuse abbreviations and emoticons.

10. Don't use neon colors, hard to read fancy fonts and background images. They make it difficult - if not impossible - to read your message.

11. Do not use email to discuss confidential information. If you don't want the entire world to see it, then don't put it in an e-mail. 

12. Include an informative email signature. At EZSolution, many of us include a photo in the signature along with address, phone and email address. If you have a social media link like Facebook, Twitter or LinkedIn, include that as well.

Serves all of Pennsylvania At the new website, www.realestateeducationcenter.org, almost all of the coursework and testing can be completed on-line and this is available to anyone living anywhere in the Commonwealth of Pennsylvania. Pre-license testing still needs to be in person, but the rest can be done on-line. Sandra Troccoli and Chris Thomas of Real Estate Education Center worked as a team to make major changes in the usability and feel of the website.

Sandra commented, "We had an existing website that was built on an old technology platform; it was not very administrative friendly. Chris didn't have the means to easily, efficiently and seamlessly update our website."

We wanted a Consumer-Friendly website
"We asked EZSolution to build us a website using the best current technology. Additionally if we build it today, in the future we want that platform to easily accept any change in technology. Whether administrative or a reporting capability, we wanted a consumer friendly website that was easy to navigate, easy for customers to find the courses, and register on-line."

"We wanted to move our school into the 21st century from a website perspective.  We thought that creating a site to serve three distinctive customers would be challenging.  In the long term we wanted additional administrative tools, from a reporting and marketing perspective. Our new website designed by EZSolution has addressed those challenges and is now flexible enough to allow us to grow it in any way we want."

In the short term Chris was more excited about how this would impact her extensive daily interaction as administrator. "It looks fabulous, it's more state of the art, more exciting, and the visibility of our offerings is more compelling. All the avenues for the clients are extremely accessible."

The best thing happened yesterday
"The best thing I found out was what happened yesterday. Every November it usually takes me six hours to add next year's pre-licensing classes to the old website, because we have 6 schools. I did the first one in 15 minutes, saving me so much time! Also, the way the website is setup, adding classes is simply a point and click process.  No more repetitive typing for school location."

Sandra continued, "The technical support has been wonderful. What we discovered with EZSolution was they understood there were really two customers in this project. One was the consumer who used the front end of the site to register for a course, and that might happen once or twice a year. The other customer was the administrator of the site, who has to keep it constantly updated with new classes and students. It works well for both customers."

They met our objectives
"Deb and Amy were just awesome to work with. They met our objectives for creating a website that will provide education through all of the technologies available today and tomorrow and support our marketing goal to help our customers obtain and maintain real estate licenses, and advance their real estate careers."

"Chris and I couldn't be happier with Tom and his staff at EZSolution."

When your referral becomes a client (and has spent $1000 or more) then we will pay you $50 more. And, we will give your referral $100 off their purchase.