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How YouTube Can Work For Your Business
by Tom Malesic
YouTube - How will my videos go viral?
For most businesses your videos that you post on YouTube will not be at the top of the most watched videos and they probably won't get you any viral marketing benefits. And that's OK!
What do you want YouTube to do for your business?
For most of our clients the conversation is not so much about YouTube but more about video in general.
The fact is, as internet connection speeds increase, we become even more impatient than ever. Why read when you can watch a video! Right?
So how do you use video successfully on a website? If you have visited our website recently you have come across many video clips. You have the option of watching the videos or reading the text. Most importantly, the video is always about the section of the site that you are on.
I'm adding Video for 3 reasons:
1.You might be lazy like me and would rather watch a video than read.
2.The videos are part of my branding strategy.
3.The videos support my primary goal of the website which is to have people contact me in some way.
They allow YOU to meet me online which will help you form an opinion of me. Hopefully the videos make you feel that I am a guy that you could do business with.
Many of our clients are not local. This gives the folks that we never meet face-to-face the opportunity to meet us.
Video Testimonials
Video testimonials are much stronger than written testimonials. After all, you could have just made those up. But with video you get a WOW factor. That's why you get testimonials in the first place. Right?
After you have these videos created, why not get the extra exposure that YouTube offers. In most cases we will actually reference the YouTube hosted video on your site.
Videos are the most powerful tool you can use on your site. If you would like to learn more about how EZSolution can help you use video effectively on your website, please call me at 717.291.4689 .
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