Getting Started w/
Organic Search Engine Placement

Step 2. Keyword Selection
Our marketing staff will work with you to determine your goals for search engine placement. Part of our discussion will center on the specific keywords you'd like to be found under in the search engines. We will ask you to come up with a preliminary list of keywords that describe your business and the types of products or services you offer. Our marketing department will use this initial list as well as input from you about your business to perform extensive keyword research. After consulting together about the keywords, we will finalize the list based on your available budget and the website traffic you'd like to achieve.

Step 3. Content Gathering
After the keyword selection is complete, our marketing staff will develop an outline based on the current content on your website and the keywords we have chosen to focus on. At this time, we may determine that your site requires additional content to place properly in the search engines. In many cases, the client decides to provide the necessary content from brochures, case studies or other information that is already available. In some cases, the client may choose to write the additional content. However, our marketing staff can also write additional content for the client as well. We will talk with you about the individual needs of your website and work together to come up with a content plan.

Step 4. Optimization
After all the content has been gathered our marketing staff will work to fully optimize your website for the keywords we chose in Step 2. This may involve allowing us to access your website through FTP if your website is not already hosted with us. We will ask you to provide usernames, passwords and any other information necessary to access your site's pages for proper optimization of titles, meta tags and minor site copy revisions.

Step 5. Link Popularity Building
We will begin building relevant links to your website to increase its exposure and quality score to the search engines by submitting your site to several free web directories that list sites by relevant categories. We can also submit your site to paid directory sites as well.

Step 6. Keeping You Informed
After all optimization work and submissions have been completed, we will send you a report containing our current progress. This report will show your current search engine placements for the keywords we selected in Step 2.

Please fill-out the form below to discuss the details of how EZSolution can help you with Organic SEO.

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